About Us



Why we do it

Everybody who arrives in a new place meets an unexpected friend, who with kindness opens doors, makes hard things easier, and makes you feel that you can belong in this new place. We call this friend BOBI ;-). 
Luckily, we had our share of BOBIs in our lives. They have inspired us to give back.  So we are creating your own digital BOBI. To make you feel at home, understood, and represented. 

Feel at home and support your community

Like-minded people around us make life more fulfilling, more fun, and waaaay easier: 

a dermatologist that understands the unique beauty of your skin, 
a gynecologist that speaks your language and shares your humor,
a hairdresser that knows how to deal with your unique hair - that's not so unique after all - since almost everyone in your home country has it XD,
a shop where the owner or security won’t follow you around …

Who is BOBI?

BOBI stands for Bold and Beautiful Individuals. It is also a play on words of all the previous project names we had in mind. This is to celebrate all the Bold and Beautiful Individuals, the pioneers, we met in our lives.

What FINDBOBI does

For business owners from underrepresented communities:

FINDBOBI showcases local services and professionals from underrepresented communities to potential customers from their communities and others that would like to support them. At our core, we bring local and underrepresented businesses more customers. We thereby support them to generate more revenue.

For the end consumer

Often, people from underrepresented communities seek out particular businesses because they possess a specific skill, expertise, or specialty that is unique to that underrepresented community. Besides, consumers from underrepresented communities sometimes prefer services from similar communities as they speak the same language and understand cultural d ifferences and biases. Moreover, they favor these businesses as they would like to support them to become successful.
At the moment, these potential customers have to search multiple online forums, Facebook, or telegram groups to find a trusted and recommended minority business that has the sought-after expertise, is from their community, speaks their language, or shares similar values. 
For the consumers, we provide a trusted, dedicated, intersectional, crowd-sourced, open-source, and user-friendly platform, where they can discover businesses and services that are unique to their needs, values, and culture.