Beverage Manufacturing Company. DjuDju priests and priestesses were spiritual and practical healers. Their medicine was mostly prepared in liquid form. However, they also brewed beverages for festivities, such as weddings or the birth of a child. This is the origin of DjuDju fruit beers. With a first promising trial in London and Berlin, sales of DjuDju Banana and Passion Fruit began. The result was a resounding success. Encouraged by this breakthrough, more DjuDju varieties will now soon find their way into stores.